Chamber Luncheon MC

Steve Wilson, Max Rose, and Curtis Jensen

http://voddov.com/video/view/Chamber-of-Commerce-Meeting-2012-10-03

For the past 3 years I have been a member of the Board of Directors for the St. George Area Chamber of Commerce. This past Wednesday was my last official duty to MC the weekly luncheon. Our guest speaker was Max Rose, Superintendent of the Washington County School District. The WCSD Foundation is doing a Haunted House to help raise money so some of the WCSD Foundation board members came in costumes.  I snapped a photo of Curtis Jensen and Steve Wilson with Max Rose.

http://business.stgeorgechamber.com/events/details/a-taste-of-dixie-1638

This weekend is the biggest fund raiser for the Chamber with Taste of Dixie. I was the Chairman for organizing this event this year. I am looking forward to great things and big successes.  We initiated a Local Bites portion for the event which has 6 local chefs preparing a special dish and up to 300 patrons can come by and sample the goods.

http://business.stgeorgechamber.com/events/details/local-bites-2219

BYU Management Luncheon with Lynn Blake, PhD

The St. George Area Chapter of The BYU Management Society invites you to join us for our chapter lunch this Friday featuring Lynn Holt Blake, PhD, Retired Vice President of Research at the Sorenson Companies, Former NASA Apollo Employee, and Former Mission & Temple President.  Thursday, October 25, 2012 at the Dixie College Gardner Center in St. George , UT at Noon.

Cost is $15. Please RSVP as soon as possible to:  Nate McNamee at  nate@twmadvisor.com or
call Nate at (435) 669-9400 or at www.byusg.com under the Calendar tab.
 
Lynn Holt Blake is a retired Vice President of Research at the Sorenson Companies. Dr. Blake was born in Ogden, Utah. He received his PhD in Engineering from the University of Michigan. Dr. Blake worked on the Apollo Program for NASA. He also worked at the National Institute of Health on Biomedical problems, and was the VP of Research at the Medical University of South Carolina. He later served as the Associate Director of Economic Development for the State of Utah under Gov. Bangerter. Brother Blake has served as the Halifax Nova Scotia Temple President from 2007 to 2010. Dr. Blake has served as the president of the Canada Halifax Mission, stake president's counselor, bishop and senior couple missionary in the Europe Central Area Office. Dr. Blake is the father of 7 children and 33 grand children.

Retina Specialist Rachael S. Jacoby, MD, joins Richens Eye Center

St. George, UT, October 19, 2012 – Dr. Sharon Richens, director of the Richens Eye Center in St. George, announced recently that Rachael S. Jacoby, MD, a retina specialist, has joined Richens Eye Center, where she will provide treatment for retina and vitreous diseases, including retinal detachment, macular degeneration, and diabetic retinopathy.

Dr. Jacoby received her bachelors degree in Molecular and Cell Biology from the University of Arizona in 1999 and earned her MD from Creighton University Medical School in Omaha, Nebraska.  She completed an internship and residency in ophthalmology at the Moran Eye Center University of Utah School of Medicine.  She then completed a retina fellowship in 2009 at the Moran Eye Center.


Dr. Jacoby’s experience, prior to joining the Richens Eye Center, includes working as a member of the clinical faculty at the VA Medical Center in Salt Lake City and serving as Clinical Associate Professor of Ophthalmology at the University of Wisconsin in Madison, Wisconsin.  She is a member of the American Academy of Ophthalmology, American Society of Retina Specialists, and the Wisconsin Ophthalmology Society. Presently, she is an associate professor at the University of Utah School of Medicine Moran Eye Center.

Commenting on Dr. Jacoby’s appointment, Dr. Sharon Richens, director of the Richens Eye Center, stated, “Dr. Jacoby’s expertise in medical and surgical care of the retina has been a wonderful addition to the practice. We feel very fortunate to have her skills readily available to patients in southern Utah. Her scholastic record, research experience, and outreach efforts as a volunteer and mentor convinced us that she would be an outstanding addition to our staff and an active member of our community.  We offer her an enthusiastic welcome to our staff.”

Richens Eye Center, located at 161 W 200 N, Suite 200, is a comprehensive ophthalmologic practice offering services ranging from routine eye examinations to specialized surgery.  Its staff physicians are highly trained in subspecialties, including corneal diseases and treatments, glaucoma, pediatric eye care as well as age-related problems such as cataracts and macular degeneration. Richens Eye Center is committed to preserving and restoring sight by providing the most comprehensive and highest quality eye care for the people of southern Utah.

To schedule an appointment with Dr. Jacoby or any of the dedicated practitioners at Richens Eye Center, call the Center at 435-986-2020.

Phone Directories

I have come to the conclusion that phone directory companies all think they are the best form of advertising.  Some are even coming up with figures to dispute internet searches as a passing fancy and to not be taken seriously.  I believe in an integrated marketing plan that includes enough of each media to reach the clients target market. However, some industries need more of one media over another.  New technology has changed the landscape for many marketers, and when used properly will help increase brand awareness, as well as increase sales. There are so many variables to marketing though.  Price, product, promotion, and distribution all play an important part in the success of your marketing mix. So if you want me to become endeared to your marketing media industry, don't come into my office and slam the other guys. I know better.  Just give me your stats and I'll assess them and assign a portion of our marketing budget relative to the success of what you bring to the table and how it helps promote my clients products and services.  Reach, frequency, and ROI versus cost.

Dixie's Got Talent

 It is time once again for Dixie's Got Talent - the fundraiser for needs based scholarships to Dixie State College.  This year we are adding a few twists such as a Battle of the Bands, promoted by Canyon Media where local bands can upload a 2 minute music video of their band to the DGT facebook page and then have friends and others vote for their favorite band.

Bands may upload their video, but must be registered and paid their $10 entry fee by Nov 10th in order to be entered or their votes will be null and void. They will upload their 2 minute video to: https://www.facebook.com/pages/Dixies-Got-Talent/220759184653053?ref=ts&fref=ts

Go to http://dixiesgottalent.blogspot.com/ to download an application, fill it out, then take it with their entry fee to The Village Bank located at 294 East Tabernacle. The website will have all the instructions for entry and the process.

The top 5 bands with the most Facebook likes will be invited to the "call back auditions" with judges on November 17th. The judges will decide if they will go on to the finals on January 24th.
 

Chamber's NEW Website

The St. George Area Chamber of Commerce went live today with their new website.  It looks great and has tons of wonderful information.  Still trying to figure out all the back end analytics to update my personal business site...but I'll get it.  https://www.stgeorgechamber.com/

DocUtah Media Exposure by the Numbers!

DocUtah Media Report

9/12/12

DSC Campus:

Dixieall email

The Educational Opportunity of DOCUTAH
Sent: Tuesday, August 21, 2012 1:20 PM
IT IS COMING—DOCUTAH – September 5th through the 9th.  DOCUTAH offers unique educational opportunities for you and for your students!  Visit the website, and consider the opportunities these films may offer to students in your classes!  http://www.docutah.com.   All students with valid student ID’s all films free of charge.   Seminars have been designed to foster discussion about films and filmmaking. Tickets for the General Public will be on sale at the Dixie State College Box Office starting Wednesday, August 22nd.  A one day pass is $5.00; An all festival pass is $20.00. The website provides schedules, complete film information, and even selected trailers. Do explore the festival opportunities for yourself—and for your students! Festival Guides are available in the library and at other locations across the campus.

Campus posters and signage

Saw many hung in and around the Udvar Hazey Building

Campus Announcements

Faculty Meetings

Faculty Class Assignments

Marketing 3500 – 16 students assigned to attend DocUtah and do a report on at least one film more than 1 hour long.  Their reports are amazing. Some of the students had heard about DocUtah but did not know what it was about. I received some very telling feedback from the students in my class. Each had a good experience and plan to attend again next year.

Handed out Opening Event Rack Card to students.

Signage

60 DocUtah.com signs are hanging on the light poles along Bluff and St. George Blvd.  Approximately 32,000 vehicles travel along this route daily.

20 signs are also placed on the corner of 100 South and 700 East around the Eccles parking lot. Large Building sign on the West side of the Eccles Building.

DSCtv 

Promotional Ad ran on the screens around campus

DSC Storm Radio

Mentions and on-air radio interviews with DocUtah staff and film producers.

Radio Advertising:

Cherry Creek

Qualitative data from media audit from March of 2012.  A cume audience of 69,841 between these stations. ST. GEORGE-CEDAR CITY, UT, Target: ADULTS AGE 18+

Canyon Media

Using Eastlan 2011 research we are reaching approximately 37,000 listeners 18+ an average of 3.9 times.  Canyon Media sponsored the Go Green Event about Recycling.

Morris Murdock Radio show

Free mentions from Gary Sorensen on his weekly radio travel show.

Ticket giveaways on the air.

Mayor McArthur Radio Show

Mentions and discussions on his weekly Mayors Talk Show – Various stations. Ticket giveaways on the air.

Social Media:

https://www.facebook.com/DOCUTAH

DocUtah Facebook Marketing Report

POSTS:

Before August Promotion

DocUtah was reaching about 150 people per week.

Since DocUtah FB promotion began:

DocUtah has increased its facebook reach to 29,532 people per week.

People who like the page:

Female: 47.4%

Male: 51.4%

Total Likes: 1,449

Friends of Fans: 573,136

People Talking about DocUtah: 1,001

(Number of unique people who have created a story about DocUtah within the last 3 weeks)

Reach:

Total number of people who saw any Facebook content about DocUtah from:

9/2 - 9/8         29,532 people reached

8/27 - 9/2       19,826 people reached

8/21 - 8/27     20,295 people reached

8/15 - 8/21       6,597 people reached

8/9 - 8/15         5,577 people reached

Total unique people reached since 8/9/12

81,827 people

Cities - (The number of people who saw any content about the page from 8/19/12 - 8/25/12) broken down by city:

6,406	Saint George, UT
970	Hurricane, UT
594	Salt Lake City, UT
421	Washington, UT
309	Cedar City, UT
243	Kanab, UT
232	Santa Clara, UT
196	La Verkin, UT
174	Ivins, UT
173	Las Vegas, NV
164	Provo, UT
126	Los Angeles, CA
113	Orem, UT
103	San Francisco, CA
79	Ogden, UT
66	New York, NY
63	Phoenix, AZ
61	West Jordan, UT
56	Logan, UT
49	Chicago, IL

eBlast hits 100,000+ opt in emails each week for 4 weeks. Links to docutah.com.

Print Advertising:

The Spectrum advertising campaign included Impact ads, Where its @ ads and ROP ads.  Distribution was multiple times to their subscriber and online readers.

The St. George Magazine September issue included the DocUtah Media Guide. It was delivered to 21,000+ households in the southern Utah and northern Nevada market.

Senior Saver Guide

½ page ad

Mailed to 15,000 households in Washington County 55 years or older demo

4000 delivered to rack locations throughout Washington County.

Senior Sampler

4 weeks of ads with rack distribution of 8000+ copies throughout Washington County.

The Independent

Cover story article featuring Andrew Bird Documentary with rack distribution of 20,000+ throughout Washington County.

Slug Magazine

http://www.slugmag.com/

SLUG (an acronym for SaltLakeUnderGround) Magazine delivers uncompromising coverage of music, art, action sports and subculture to its readers 12 times a year. Distributing 30,000 issues monthly, SLUG is a regional, free publication based in Salt Lake City and remains one of the oldest independent zines in the nation. Unfiltered, responsible, witty and irreverent, SLUG has earned its particular and sought-after demographic, the trendsetters. Between the average ages of 19 and 34, SLUG readers are freethinking and opinionated consumers with loyal customer spending habits.

Television Promos:

EuroChannel – based in Florida

Eurochannel offered the following:

- Logo on their website.  Eurochannel.com

- Leaderboard ad on their website

- Banner in their Newsletter

- Mentions on their Social networks.

UEN

Promo running state wide on UEN

Hotel Channel/Hotel Front Desks

Showing DocUtah Promo Trailer on In-room channel

Showing a variety of last years documentaries several nights a week on in-room channel at the La Quinta hotel.  Front desk offered guest free popcorn for their viewing pleasure.

MegaPlex

Movie screen impressions:

DocUtah promo started its advertising run the week of 8/20/12 in all 32 Washington County screens.  Reach was 1280 promos ran per week on 32 screens reaching 20,000+ movie ticket buyers per week.

CEC – Community Education Channel. Promotional ad ran.

Public Relations – Print, Radio, Television:

The Spectrum

Front page cover story 9/6/12

Articles and mentions have included an editorial piece in the September 4, 2012 edition.

Mainstreet Business Journal.

http://mainstreetbusinessjournal.com/articleview.php?articlesid=6420&volume=15&issue=30

SGNews.com stories -http://www.stgeorgeutah.com/news/archive/2012/08/16/docutah-returns-to-southern-utah-for-3rd-year/

http://www.stgeorgeutah.com/news/archive/2012/08/27/docutah-film-festival-opening-night-and-highlights/

http://www.stgeorgeutah.com/news/archive/2012/09/05/we-got-the-beat-double-g-and-producer-on-hip-hop-maestro-docutah-screening-tonight/

http://www.stgeorgeutah.com/news/archive/2012/09/07/unpacking-pieces-of-the-soul-with-sculptor-matt-clark-and-docutah-filmmaker/

http://www.stgeorgeutah.com/news/archive/2012/09/09/docutah-andrew-bird-fever-year-a-cut-above-other-films/

The Independent - http://www.suindependent.com/article/EventsHappenings/3702/

SLTribune - http://www.sltrib.com/sltrib/lifestyle/54790148-80/docutah-festival-com-documentaries.html.csp

DesNews - http://www.deseretnews.com/article/865561428/Dixie-presents-DOCUtah-once-again.html

KUNF Radio interview with Devin Dixon. Interviewed Carlos Avia producer of The Tales of Masked Men. 9/5/12.

KUTV's Ladd Egan interviewed Bible Storyland director, Lani and Christina, DocUtah Leaders, and Matt Clark, the subject of the documentary Pieces of the Soul in the Eccles lobby at DocUtah backdrop.

http://www.kutv.com/news/top-stories/stories/vid_2021.shtml

KSL ran a story on Matt Clark, the subject of the documentary Pieces of the Soul on Thursday and also did a festival preview from The Encampment Mall.

http://www.ksl.com/?nid=148&sid=22091397

DocUtah and Bible Storyland interview with Lee Hernandez, KSGU Nevada

Public Radio (So Utah Affiliate 90.3 FM).

KNPR did a fabulous interview with Bible Storyland with an introduction to DOCUTAH on September 5. It was a long, chewy interview with great previews to the festival.

Community Relations:

DocUtah presentations were made at the St. George Area Chamber of Commerce luncheon on August 29.

Other community presentations were made to civic groups including Rotary Clubs, The Exchange Club, Lions Club, Washington City Chamber of Commerce, St. George City Council meeting and others.

Kanab

Southern Utah News

http://www.sunews.net/article.cfm?articleID=1175