DocUtah Media Report
9/12/12
DSC Campus:
Dixieall email
The Educational
Opportunity of DOCUTAH
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| IT IS COMING—DOCUTAH – September 5th through the 9th. DOCUTAH offers unique educational opportunities for you and for your students! Visit the website, and consider the opportunities these films may offer to students in your classes! http://www.docutah.com. All students with valid student ID’s all films free of charge. Seminars have been designed to foster discussion about films and filmmaking. Tickets for the General Public will be on sale at the Dixie State College Box Office starting Wednesday, August 22nd. A one day pass is $5.00; An all festival pass is $20.00. The website provides schedules, complete film information, and even selected trailers. Do explore the festival opportunities for yourself—and for your students! Festival Guides are available in the library and at other locations across the campus. | |||
Campus posters and signage
Saw many hung in and around
the Udvar Hazey Building
Campus Announcements
Faculty Meetings
Faculty Class Assignments
Marketing 3500 – 16 students
assigned to attend DocUtah and do a report on at least one film more than 1
hour long. Their reports are
amazing. Some of the students had heard about DocUtah but did not know what it
was about. I received some very telling feedback from the students in my class.
Each had a good experience and plan to attend again next year.
Handed out Opening Event
Rack Card to students.
Signage
60 DocUtah.com signs are
hanging on the light poles along Bluff and St. George Blvd. Approximately 32,000 vehicles travel
along this route daily.
20 signs are also placed
on the corner of 100 South and 700 East around the Eccles parking lot. Large
Building sign on the West side of the Eccles Building.
DSCtv
Promotional Ad ran on the
screens around campus
DSC Storm Radio
Mentions and on-air radio
interviews with DocUtah staff and film producers.
Radio Advertising:
Cherry Creek
Qualitative data from
media audit from March of 2012. A
cume audience of 69,841 between these stations. ST. GEORGE-CEDAR CITY, UT,
Target: ADULTS AGE 18+
Canyon Media
Using Eastlan 2011 research
we are reaching approximately 37,000 listeners 18+ an average of 3.9
times. Canyon Media sponsored the Go Green Event about Recycling.
Morris Murdock Radio show
Free mentions from Gary
Sorensen on his weekly radio travel show.
Ticket giveaways on the air.
Mayor McArthur Radio Show
Mentions and discussions on
his weekly Mayors Talk Show – Various stations. Ticket giveaways on the air.
Social Media:
https://www.facebook.com/DOCUTAH
DocUtah Facebook
Marketing Report
POSTS:
Before August
Promotion
DocUtah was reaching
about 150 people per week.
Since DocUtah FB
promotion began:
DocUtah has increased
its facebook reach to 29,532 people per week.
People who like the
page:
Female: 47.4%
Male: 51.4%
Total Likes: 1,449
Friends of Fans: 573,136
People Talking
about DocUtah: 1,001
(Number of unique
people who have created a story about DocUtah within the last 3 weeks)
Reach:
Total number of people
who saw any Facebook content about DocUtah from:
9/2 - 9/8 29,532
people reached
8/27 - 9/2 19,826
people reached
8/21 - 8/27 20,295 people reached
8/15 - 8/21 6,597 people reached
8/9 - 8/15 5,577 people reached
Total unique people reached since 8/9/12
81,827 people
Cities - (The number of people who saw any content
about the page from 8/19/12 - 8/25/12) broken down by city:
6,406
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Saint George, UT
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970
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Hurricane, UT
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594
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Salt Lake City, UT
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421
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Washington, UT
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309
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Cedar City, UT
|
243
|
Kanab, UT
|
232
|
Santa Clara, UT
|
196
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La Verkin, UT
|
174
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Ivins, UT
|
173
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Las Vegas, NV
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164
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Provo, UT
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126
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Los Angeles, CA
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113
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Orem, UT
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103
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San Francisco, CA
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79
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Ogden, UT
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66
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New York, NY
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63
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Phoenix, AZ
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61
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West Jordan, UT
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56
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Logan, UT
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49
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Chicago, IL
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eBlast hits 100,000+ opt in
emails each week for 4 weeks. Links to docutah.com.
Print Advertising:
The Spectrum advertising
campaign included Impact ads, Where its @ ads and ROP ads. Distribution was multiple times to
their subscriber and online readers.
The St. George Magazine
September issue included the DocUtah Media Guide. It was delivered to 21,000+
households in the southern Utah and northern Nevada market.
Senior Saver Guide
½ page ad
Mailed to 15,000 households
in Washington County 55 years or older demo
4000 delivered to rack
locations throughout Washington County.
Senior Sampler
4 weeks of ads with rack
distribution of 8000+ copies throughout Washington County.
The Independent
Cover story article
featuring Andrew Bird Documentary with rack distribution of 20,000+ throughout
Washington County.
Slug Magazine
SLUG (an
acronym for SaltLakeUnderGround) Magazine delivers
uncompromising coverage of music, art, action sports and subculture to its
readers 12 times a year. Distributing 30,000 issues monthly, SLUG is a
regional, free publication based in Salt Lake City and remains one of the
oldest independent zines in the nation. Unfiltered,
responsible, witty and irreverent, SLUG has earned its particular and
sought-after demographic, the trendsetters. Between the average ages of 19 and
34, SLUG readers are freethinking and opinionated consumers with loyal
customer spending habits.
Television Promos:
EuroChannel – based in
Florida
Eurochannel offered the
following:
- Logo on their
website. Eurochannel.com
- Leaderboard ad on their
website
- Banner in their
Newsletter
- Mentions on their Social
networks.
UEN
Promo running state wide on
UEN
Hotel Channel/Hotel Front
Desks
Showing DocUtah Promo
Trailer on In-room channel
Showing a variety of last
years documentaries several nights a week on in-room channel at the La Quinta
hotel. Front desk offered guest
free popcorn for their viewing pleasure.
MegaPlex
Movie screen impressions:
DocUtah promo started its
advertising run the week of 8/20/12 in all 32 Washington County screens. Reach was 1280 promos ran per week on
32 screens reaching 20,000+ movie ticket buyers per week.
CEC – Community Education
Channel. Promotional ad ran.
Public Relations – Print,
Radio, Television:
The Spectrum
Front page cover story
9/6/12
Articles and mentions have included an editorial piece in the September 4, 2012 edition.
Mainstreet Business Journal.
SGNews.com stories -http://www.stgeorgeutah.com/news/archive/2012/08/16/docutah-returns-to-southern-utah-for-3rd-year/
The Independent
- http://www.suindependent.com/article/EventsHappenings/3702/
SLTribune - http://www.sltrib.com/sltrib/lifestyle/54790148-80/docutah-festival-com-documentaries.html.csp
KUNF Radio interview with
Devin Dixon. Interviewed Carlos Avia producer of The Tales of Masked Men.
9/5/12.
KUTV's Ladd Egan
interviewed Bible Storyland director, Lani and Christina, DocUtah Leaders, and
Matt Clark, the subject of the documentary Pieces of the Soul in the Eccles
lobby at DocUtah backdrop.
KSL ran a story on Matt
Clark, the subject of the documentary Pieces of the Soul on Thursday and also
did a festival preview from The Encampment Mall.
http://www.ksl.com/?nid=148&sid=22091397
DocUtah and Bible
Storyland interview with Lee Hernandez, KSGU Nevada
Public Radio (So Utah
Affiliate 90.3 FM).
KNPR did a fabulous
interview with Bible Storyland with an introduction to DOCUTAH on September 5.
It was a long, chewy interview with great previews to the festival.
Community Relations:
DocUtah presentations were
made at the St. George Area Chamber of Commerce luncheon on August 29.
Other community
presentations were made to civic groups including Rotary Clubs, The Exchange
Club, Lions Club, Washington City Chamber of Commerce, St. George City Council
meeting and others.
Kanab
Southern Utah News
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