Friday, September 14, 2012

DocUtah Media Exposure by the Numbers!


DocUtah Media Report
9/12/12

DSC Campus:
Dixieall email
The Educational Opportunity of DOCUTAH
Sent:
Tuesday, August 21, 2012 1:20 PM
IT IS COMING—DOCUTAH – September 5th through the 9th.  DOCUTAH offers unique educational opportunities for you and for your students!  Visit the website, and consider the opportunities these films may offer to students in your classes!  http://www.docutah.com.   All students with valid student ID’s all films free of charge.   Seminars have been designed to foster discussion about films and filmmaking. Tickets for the General Public will be on sale at the Dixie State College Box Office starting Wednesday, August 22nd.  A one day pass is $5.00; An all festival pass is $20.00. The website provides schedules, complete film information, and even selected trailers. Do explore the festival opportunities for yourself—and for your students! Festival Guides are available in the library and at other locations across the campus.




Campus posters and signage
Saw many hung in and around the Udvar Hazey Building

Campus Announcements
Faculty Meetings

Faculty Class Assignments
Marketing 3500 – 16 students assigned to attend DocUtah and do a report on at least one film more than 1 hour long.  Their reports are amazing. Some of the students had heard about DocUtah but did not know what it was about. I received some very telling feedback from the students in my class. Each had a good experience and plan to attend again next year.
Handed out Opening Event Rack Card to students.

Signage
60 DocUtah.com signs are hanging on the light poles along Bluff and St. George Blvd.  Approximately 32,000 vehicles travel along this route daily.
20 signs are also placed on the corner of 100 South and 700 East around the Eccles parking lot. Large Building sign on the West side of the Eccles Building.

DSCtv 
Promotional Ad ran on the screens around campus

DSC Storm Radio
Mentions and on-air radio interviews with DocUtah staff and film producers.

Radio Advertising:

Cherry Creek
Qualitative data from media audit from March of 2012.  A cume audience of 69,841 between these stations. ST. GEORGE-CEDAR CITY, UT, Target: ADULTS AGE 18+

Canyon Media
Using Eastlan 2011 research we are reaching approximately 37,000 listeners 18+ an average of 3.9 times.  Canyon Media sponsored the Go Green Event about Recycling.

Morris Murdock Radio show
Free mentions from Gary Sorensen on his weekly radio travel show.
Ticket giveaways on the air.

Mayor McArthur Radio Show
Mentions and discussions on his weekly Mayors Talk Show – Various stations. Ticket giveaways on the air.

Social Media:

https://www.facebook.com/DOCUTAH
DocUtah Facebook Marketing Report

POSTS:
Before August Promotion
DocUtah was reaching about 150 people per week.

Since DocUtah FB promotion began:
DocUtah has increased its facebook reach to 29,532 people per week.

People who like the page:
Female: 47.4%
Male: 51.4%

Total Likes: 1,449

Friends of Fans: 573,136

People Talking about DocUtah: 1,001
(Number of unique people who have created a story about DocUtah within the last 3 weeks)

Reach:
Total number of people who saw any Facebook content about DocUtah from:
9/2 - 9/8         29,532 people reached
8/27 - 9/2       19,826 people reached
8/21 - 8/27     20,295 people reached
8/15 - 8/21       6,597 people reached
8/9 - 8/15         5,577 people reached

Total unique people reached since 8/9/12
81,827 people

Cities - (The number of people who saw any content about the page from 8/19/12 - 8/25/12) broken down by city:

6,406
Saint George, UT
970
Hurricane, UT
594
Salt Lake City, UT
421
Washington, UT
309
Cedar City, UT
243
Kanab, UT
232
Santa Clara, UT
196
La Verkin, UT
174
Ivins, UT
173
Las Vegas, NV
164
Provo, UT
126
Los Angeles, CA
113
Orem, UT
103
San Francisco, CA
79
Ogden, UT
66
New York, NY
63
Phoenix, AZ
61
West Jordan, UT
56
Logan, UT
49
Chicago, IL


eBlast hits 100,000+ opt in emails each week for 4 weeks. Links to docutah.com.



















Print Advertising:

The Spectrum advertising campaign included Impact ads, Where its @ ads and ROP ads.  Distribution was multiple times to their subscriber and online readers.

The St. George Magazine September issue included the DocUtah Media Guide. It was delivered to 21,000+ households in the southern Utah and northern Nevada market.

Senior Saver Guide
½ page ad
Mailed to 15,000 households in Washington County 55 years or older demo
4000 delivered to rack locations throughout Washington County.

Senior Sampler
4 weeks of ads with rack distribution of 8000+ copies throughout Washington County.

The Independent
Cover story article featuring Andrew Bird Documentary with rack distribution of 20,000+ throughout Washington County.

Slug Magazine

SLUG (an acronym for SaltLakeUnderGround) Magazine delivers uncompromising coverage of music, art, action sports and subculture to its readers 12 times a year. Distributing 30,000 issues monthly, SLUG is a regional, free publication based in Salt Lake City and remains one of the oldest independent zines in the nation. Unfiltered, responsible, witty and irreverent, SLUG has earned its particular and sought-after demographic, the trendsetters. Between the average ages of 19 and 34, SLUG readers are freethinking and opinionated consumers with loyal customer spending habits.

Television Promos:

EuroChannel – based in Florida
Eurochannel offered the following:
- Logo on their website.  Eurochannel.com
- Leaderboard ad on their website
- Banner in their Newsletter
- Mentions on their Social networks.

UEN
Promo running state wide on UEN

Hotel Channel/Hotel Front Desks
Showing DocUtah Promo Trailer on In-room channel
Showing a variety of last years documentaries several nights a week on in-room channel at the La Quinta hotel.  Front desk offered guest free popcorn for their viewing pleasure.

MegaPlex
Movie screen impressions:
DocUtah promo started its advertising run the week of 8/20/12 in all 32 Washington County screens.  Reach was 1280 promos ran per week on 32 screens reaching 20,000+ movie ticket buyers per week.

CEC – Community Education Channel. Promotional ad ran.

Public Relations – Print, Radio, Television:

The Spectrum
Front page cover story 9/6/12



















Articles and mentions have included an editorial piece in the September 4, 2012 edition.














Mainstreet Business Journal.









KUNF Radio interview with Devin Dixon. Interviewed Carlos Avia producer of The Tales of Masked Men. 9/5/12.

KUTV's Ladd Egan interviewed Bible Storyland director, Lani and Christina, DocUtah Leaders, and Matt Clark, the subject of the documentary Pieces of the Soul in the Eccles lobby at DocUtah backdrop.

KSL ran a story on Matt Clark, the subject of the documentary Pieces of the Soul on Thursday and also did a festival preview from The Encampment Mall.
http://www.ksl.com/?nid=148&sid=22091397

DocUtah and Bible Storyland interview with Lee Hernandez, KSGU Nevada
Public Radio (So Utah Affiliate 90.3 FM).

KNPR did a fabulous interview with Bible Storyland with an introduction to DOCUTAH on September 5. It was a long, chewy interview with great previews to the festival.

Community Relations:

DocUtah presentations were made at the St. George Area Chamber of Commerce luncheon on August 29.

Other community presentations were made to civic groups including Rotary Clubs, The Exchange Club, Lions Club, Washington City Chamber of Commerce, St. George City Council meeting and others.

Kanab
Southern Utah News

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