For Heart Walk Foundation, TCS
will coordinate a national tour for the documentary short film, “Heart of the
Andes.” Filmed on location in Peru in 2012, the film shares the never before
told story of the international humanitarian organization Heart Walk Foundation
based in southern Utah. Founders Tim and Penelope Eicher (Tim is a university
professor and Penelope a mental health therapist) learned of the plight of the
Q'ero Tribes living high in the Andes Mountains while they were traveling in
Peru ten years ago. Through the eyes of a small boy, the film tells how Heart
Walk Foundation is bringing hope and opportunity to a once forgotten and
impoverished people on the brink of starvation and describes something
unforgettable about the resilience of human nature, and the hope that education
and assistance can bring to a people once destitute and desperate to survive.
In addition to the film tour,
TCS will coordinate a national fund-raising effort to assist Heart Walk
Foundation in meeting the request of the Q’ero tribe leaders in May to help
them construct 100 high-mountain greenhouses by 2015. Approximately 30 Heart
Walk Foundation full-garden greenhouses have been constructed and are
successfully operating in the remote villages that survived for centuries on
meager potato crops – the only vegetable they could grow living high above the
tree line at 17,000 feet. The goal of the yearlong campaign is to raise funds
to construct one greenhouse per Q’ero family.
The mission of HWF
is to support the preservation of the Q’ero people and their native culture and
traditional community living through improved agriculture, education, and
health initiatives. Heart
Walk Foundation is supported by a national board of
directors and more than 700 supporters internationally.
Janice Brooks is a professional
speaker, public affairs consultant, community activist, freelance writer,
actress and professional storyteller living in Ivin’s, Utah. At completion of
her work as CEO at southern Utah’s renowned Green Valley Spa, Brooks is
devoting her creative energy and passion to compiling her memoirs and accepting
public speaking engagements. TCS will manage production, publication and
promotion of Brooks’ written works with supporting film and audio tracks. TCS
will also provide publicist support for Brooks as she attends national speaking
engagements.
Brooks served six years (two as
Vice-Chairman) for the Clark County Housing Authority in Nevada. She also
served as chairman of the Commissioners Committee for the National Association
of Housing and Redevelopment Officials. For her dedication and service to the
Las Vegas community, “Janice Brooks Bay,” a 100-unit affordable housing
development, was named in her honor. She is the author of two books, “Focus on
Nevada’s Children” and “Focus on Nevada’s Women.” She has served on numerous
community and civic boards, and works as a society columnist for St. George Magazine.
“This is an exciting time for TCS Advertising &
Public Relations,” said Brian Tenney, TCS president. “The community is growing and so is our client base. We are
thrilled to be representing both Heart Walk Foundation and Janice Brooks as
they prepare to enter the national spotlight this coming year.”
Assigned to manage both accounts
is TCS Director of Public Relations and Creative Services, Melynda Thorpe Burt.
With more than 20 years of experience in marketing, media and public relations,
Burt brings to the table the skills and experience to lead national and local
promotional efforts for both clients. TCS Advertising and Public Relations is a
full-service marketing company located in St. George, Utah. With a team of
professionals with vast marketing backgrounds and expertise, TCS aims to help
businesses grow by applying effective and efficient advertising and integrated
brand, identity and promotion techniques.
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