Rucci European Service

Rucci European Service

Rucci European Service, formerly known as St. George BMW & Mini, is located at 15 South Bluff Street in St. George and in Washington just down from COSTCO. This European service shop, operated by Nick Rucci, has been providing outstanding service to southern Utah and the surrounding area for the last 4 years. Equipped with state-of-the-art software to diagnose all electrical and software issues, Rucci’s has the ability to accurately read the system for all European vehicles. Rucci’s offers a dealership alternative for makes such as BMW, Mini, Volvo, Mercedes, Audi and Volkswagen. Nick said, “Our electrical diagnostic is heads above any local service center in St. George. We pride ourselves on our pinpoint diagnostic.”

A staff of experience and expertise

One of the skilled mechanics, Robert Dennard, is from Poland and joined the Rucci team 6 months ago. He brought with him a vast knowledge of European motorcars, including older automobiles. He also specializes in repairing vehicles from 1960 to 1990. For those automobiles that cannot be analyzed with software, Robert is able to manually diagnose any issues and make the needed repairs. Having worked on European motorcars for 39 years, Robert has a passion for his work, and his expertise has added to the strength of the Rucci staff.

What makes Rucci European Service different from dealerships?

Because there are a number of dealerships in the area, I wanted to know what really makes Rucci’s European Service different from other service centers. Nick said, “It’s simple, really. Our technicians and managers are not motivated by performance-based pay. The entire highly trained staff works together as a team, collaborating and assisting when needed to fix vehicles quickly, and at the highest level of quality.”

When Nick opened his service center, he wanted to offer something better to the St. George area. He saw a need for European auto specialization, and wanted to provide an environment of genuine service and expertise. He said, “At the dealerships, most technicians and service writers are paid commission or performance-based pay. This fosters a ‘look out for myself’ attitude and sometimes even motivates individuals toward unscrupulous decisions or actions.”

Did you ever feel pressured to do a repair or service at the dealership?

The mention of unscrupulous decisions or actions made me think of my last oil change. I went in for the $19.99 oil change, and walked out having paid $67.00! I was told everything that I should repair or replace in my car. It was probably true, but I usually feel like if I don’t take their recommendation, my car is going to blow up as soon as I drive out of the parking lot! So I asked Nick if that is just the way car repair service centers are. He replied, “Not at Rucci European Service! Stop by one of our locations and see for yourself: any person from our relaxed, happy team is ready to help you, not pressure you.” And he also added, “Always know that we stand behind our work for 24 months or 24,000 miles, and we try to offer the finest quality workmanship in the area.”

Knowing the European vehicles is the key to effectively servicing them.

Rucci also emphasized the importance of really knowing these European vehicles in order to truly give the best service. Rucci said, “My mechanics own European autos, and I personally own both BMW and Mini vehicles. This gives us extensive knowledge and experience that can’t be found elsewhere. Together, we at Rucci European Service have 59 plus years combined experience. This truly does make a difference as we diagnose and repair these unique and beautiful European automobiles. Many of our technicians have earned the highest level of training BMW offers, which is Level 1 Master. We take pride in the fact that we know every nut and bolt in a BMW or a MINI. Having two shops helps cut expenses, as we can share information and tools. This saves our customers money and time. We can honestly say we are better than the dealer in many ways, not just because we are less expensive. We invite you to drop by any location and meet our staff.”

So before you head down to Las Vegas and waste a whole day, stop in at Rucci’s European Service and see if they can save you time and money, and show you how automobile repair really should be.