Rucci
European Service
Rucci European Service, formerly known as St. George BMW & Mini, is located at 15 South
Bluff Street in St. George and in Washington just down from COSTCO. This
European service shop, operated by Nick Rucci, has been providing outstanding
service to southern Utah and the surrounding area for the last 4 years.
Equipped with state-of-the-art software to diagnose all electrical and
software issues, Rucci’s has the ability to accurately read the system for all European
vehicles. Rucci’s offers a dealership alternative for makes such as BMW, Mini,
Volvo, Mercedes, Audi and Volkswagen. Nick said, “Our electrical diagnostic is
heads above any local service center in St. George. We pride ourselves on our pinpoint
diagnostic.”
A staff
of experience and expertise
One of the skilled mechanics, Robert Dennard, is
from Poland and joined the Rucci team 6 months ago. He brought with him a vast
knowledge of European motorcars, including older automobiles. He also
specializes in repairing vehicles from 1960 to 1990. For those automobiles that
cannot be analyzed with software, Robert is able to manually diagnose any
issues and make the needed repairs. Having worked on European motorcars for 39
years, Robert has a passion for his work, and his expertise has added to the strength
of the Rucci staff.
What makes Rucci European Service different from dealerships?
Because there are a number of dealerships in
the area, I wanted to know what really makes Rucci’s European Service different
from other service centers. Nick said, “It’s simple, really. Our technicians
and managers are not motivated by performance-based pay. The entire highly
trained staff works together as a team, collaborating and assisting when needed
to fix vehicles quickly, and at the highest level of quality.”
When Nick opened his service center, he wanted
to offer something better to the St. George area. He saw a need for European
auto specialization, and wanted to provide an environment of genuine service
and expertise. He said, “At the dealerships, most technicians and service
writers are paid commission or performance-based pay. This fosters a ‘look out
for myself’ attitude and sometimes even motivates individuals toward
unscrupulous decisions or actions.”
Did you ever feel pressured to do a
repair or service at the dealership?
The mention of unscrupulous decisions or
actions made me think of my last oil change. I went in for the $19.99 oil
change, and walked out having paid $67.00! I was told everything that I should
repair or replace in my car. It was probably true, but I usually feel like if I
don’t take their recommendation, my car is going to blow up as soon as I drive
out of the parking lot! So I asked Nick if that is just the way car repair
service centers are. He replied, “Not at Rucci European Service! Stop by one of
our locations and see for yourself: any person from our relaxed, happy team is
ready to help you, not pressure you.” And he also added, “Always know
that we stand behind our work for 24 months or 24,000 miles, and we try to
offer the finest quality workmanship in the area.”
Knowing the European vehicles is the key to effectively servicing them.
Rucci also emphasized the importance of really
knowing these European vehicles in order to truly give the best service. Rucci
said, “My mechanics own European autos, and I personally own both BMW and Mini
vehicles. This gives us extensive knowledge and experience that can’t be found
elsewhere. Together, we at Rucci European Service have 59 plus years combined
experience. This truly does make a difference as we diagnose
and repair these unique and beautiful European automobiles. Many of our
technicians have earned the highest level of training BMW offers, which is
Level 1 Master. We take pride in the fact that we know every nut and bolt in a
BMW or a MINI. Having two shops helps cut expenses, as we can share
information and tools. This saves our customers money and time. We can
honestly say we are better than the dealer in many ways, not just because we
are less expensive. We invite you to drop by any location and meet our
staff.”
So before you head down to Las Vegas and waste a
whole day, stop in at Rucci’s European Service and see if they can save you
time and money, and show you how automobile repair really should be.
